As a graduate of Sociology, you will be able to analyse interesting social and cultural phenomena, using various methods of research: questionnaires, surveys, photos, films. You will acquire skills of designing and conducting market research and other promotional undertakings. You will be qualified for effective management and promotion of a company and its products. We offer full-time and part time studies.
From 900 € per semester!
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Specialization enables to acquire comprehensive knowledge in the field of marketing and modern promotion tools, including advertising (press, radio and television). A qualified team of didactics practitioners prepares students for work in marketing (professional management of customer relations, developing of reports and analysis necessary to determine further strategies, effective self-presentation and image management). Studies at WSPA allow to acquire unique competences necessary on the modern labor market. By choosing the Marketing, Advertising and New Media specialization students gain substantive and practical knowledge, including the areas of marketing; branding; customer relationship management; press, radio and television advertising; new media; ethics and advertising psychology.
Graduates of the specialization are prepared to provide professional support in the field of career and education planning; find solutions in solving difficulties on the labor market; desig and implement vocational counseling programs depending on the needs of the recipients.The aim of this specialization is, first and foremost, to prepare skilled professionals who could work in labor market institutions, non-governmental organizations, educational and training institutions. Alternative way for graduates to start their professional career is opening their own businesses related to conducting private consulting services f.ex. individual business counseling.