Dr Violetta Wilk is a Senior Lecturer in Digital and Social Media Marketing at Edith Cowan University (ECU). Violetta has over 25 years of industry and academic experience in marketing and branding. She is an award winning educator and has been recognised with a 2025 Erasmus+ Staff Mobility Teaching Scholarship, a 2024 ECU Vice-Chancellor’s Staff Excellence Award for Inspirational Individual and a 2021 ECU Vice Chancellor’s Staff Excellence Award for Citations for Outstanding Contributions to Student Learning. She had mentored and prepared her Applied Digital Marketing postgraduate students to represent Australia and win the 2024 Global DigiEduHack Marketing Mavericks Simbound Hackathon. Violetta maintains strong industry engagement and is a Fellow, Mentor and Certified Practicing Marketer with the Australian Marketing Institute (AMI) and currently represents academia on the AMI National Professional Advancement Committee contributing to the national strategy for marketing education in Australia. Violetta is an Executive Education Course Developer and Facilitator. She has written the curricula for and teaches the following short courses attended by industry representatives in Australia and overseas: Digital Marketing Tactics, Digital Marketing Fundamentals, Digital Marketing Strategy, LinkedIn for Executives, Social Media for Executives, and Social Media Strategy for Communicators. Violetta has developed and facilitated over 50 Executive Education workshops and presentations for industry and academic audiences on the topics of personal branding, social media and digital marketing. She has presented to the Australian Marketing Institute’s national members, Small Business Development Corporation Western Australian members, Edith Cowan University’s academic staff, and recently, to the executive members of the ANZCHAM Philippines.